1. Exactly right about the 34% CTR drop. We’ve been tracking similar declines across client campaigns lately, especially with standard banners. Has anyone tried interactive formats to counter this? Curious if those numbers might flip the trend.

https://www.mediafire.com/file/owtnblpnhui8pl2/pdf-90557-75830.pdf/file

1. Exactly right about the 34% CTR drop. We’ve been tracking similar declines across client campaigns lately, especially with standard banners. Has anyone tried interactive formats to counter this? Curious if those numbers might flip the trend. 2