1. Look, we've been pumping out weekly videos for about six months now, and traffic is up 30%, but the conversion lift is modest. Has anyone cracked how to truly measure ROI on branded content beyond basic views and clicks?

https://www.4shared.com/s/fw5nOGnrVku

1. Look, we've been pumping out weekly videos for about six months now, and traffic is up 30%, but the conversion lift is modest. Has anyone cracked how to truly measure ROI on branded content beyond basic views and clicks? 2