1) Sarah M., Senior E-comm Analyst:

https://www.animenewsnetwork.com/bbs/phpBB2/profile.php?mode=viewprofile&u=1154174

1) Sarah M., Senior E-comm Analyst: Look, I totally get the allure of cutting ad spend to boost margins like you mentioned in the Shopify case study. Back in 2021, we slashed our PPC budget by $15k/month thinking we'd save cash