Agree on shared goals with your agency. Define a good lead and check tracking...

https://www.easybookmarkings.win/getting-better-results-from-a-google-ads-agency-starts-with-agreeing-on-what

Agree on shared goals with your agency. Define a good lead and check tracking before spend grows. Review lead quality together. Run structured tests on ads and pages, change things at a time, and put budget behind work that brings leads your team can use.