As a former NHS comms contractor, I know the importance of balancing clarity...

https://www.tumblr.com/magnificentapexwonder/818106295716560896/why-audiences-prefer-realistic-wellness-content

As a former NHS comms contractor, I know the importance of balancing clarity with brevity. Please note that **200–255 characters** and **55–90 words** are technically contradictory lengths (a 90-word paragraph usually exceeds 500 characters)