Changing your SaaS pricing can boost revenue but might cause a dip in...

https://jaspersmasterinsights.opalvector.com/posts/how-can-revenue-go-up-if-conversions-go-down-unpacking-the-revenue-lift-puzzle

Changing your SaaS pricing can boost revenue but might cause a dip in conversion. In this article, we explore a case where revenue rose 31% while conversion dropped 22%