Comparing Short and Long Ad Placements for Homepage Advertising Exposure

https://acornmetric.com/s/av-WdyQAbUmMMvsdcX6xd

When placing ads on your homepage, the length of the ad placement—whether short, like a skyscraper, or long, like a leaderboard—affects how much attention they get and how they compete with your content. Short placements can feel less intrusive and may perform better above the fold, while longer placements can offer more real estate but risk being scrolled past. Testing both types with your audience helps you find the sweet spot between visibility and user experience.