Dark data is all the info companies collect but never use—think old emails,...

https://www.bookmark-step.win/dark-data-is-the-information-your-business-collects-but-never-uses-often

Dark data is all the info companies collect but never use—think old emails, logs, or files gathering dust. It’s huge, making up 60-80% of stored data. That’s a big deal because keeping and managing it wastes around $2.5 million every year