Have you ever wondered why small padel brands win against big sportswear names?

https://articles.bigcartel.com/padel-fashion-that-actually-works-how-palair-builds-sportswear-you-want-to-wear-off-court-too

1. Why this list matters: How small padel brands outmaneuver big sportswear names Big sportswear firms have scale, advertising budgets, and shelf space in every pro shop