How Video Delivered 95% Message Retention and What That Means for Attribution, Conversion Tracking and Marketing Analytics

https://sierra-wiki.win/index.php/Systemized_Video_Workflows:_The_Moment_Video_Production_Changed_for_Teams_Without_Video_Experience

1. Why 95% message retention in video matters for attribution and measurement When a client told me their explainer video scored 95% message retention in a controlled test, I didn't treat it as a vanity stat