Negative search results can damage your brand credibility and impact potential...
https://atomic-wiki.win/index.php/How_Long_Does_It_Take_to_Remove_a_Negative_URL%3F_The_Reality_of_Reputation_Repair
Negative search results can damage your brand credibility and impact potential customers. One effective method is suppression, which involves creating and promoting positive content to push unwanted links off the first page of results