This article looks at how trust-first marketing is more important than ever in...

https://www.thebusinessdesk.com/yorkshire/your-news/keeping-up-with-matt-pyke-why-trust-matters-more-than-ever-in-the-age-of-ai

This article looks at how trust-first marketing is more important than ever in the age of AI. It explains that search goes beyond just Google, with people relying on trusted sources when making decisions