When a Competitor Shows 500 Backlinks and Your Client Wants to "Catch Up": Leah's Story

https://fourdots.com/blog/how-to-hire-a-link-building-agency-11967

Leah runs SEO for a regional home services company. One morning a client forwarded a screenshot: "They have 500 backlinks. We need 500 too." Leah almost laughed and almost cried at the same time