Your brand reputation is the first thing procurement checks before signing off...

https://juliet-wiki.win/index.php/Clutch_vs_G2:_Which_Platform_Actually_Moves_the_Needle_for_B2B_Buyers%3F

Your brand reputation is the first thing procurement checks before signing off on a deal. If your G2 and LinkedIn profiles look stale, you are losing enterprise contracts to more active competitors